Lunchly (stylized in all caps) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubersOlajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson. Marketed as a "better-for-you lunch option", Lunchly is positioned as a competitor to Kraft Heinz's Lunchables. The product line was announced on September 16, 2024.
Product type[]
Each box includes Prime and Feastables, existing popular products offered by the creators, along with three varieties including turkey with cheese and crackers, nachos with salsa, and pizza.
History[]
The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.
Criticism[]
Lunchly faced substantial criticism on various social media platforms from skeptics who questioned the marketing tactics and nutritional quality of the lunch kit. Several prominent YouTubers, including DanTDM, iBallisticSquid, Zeltik, Doctor Mike, and Rosanna Pansino, have voiced concerns about the promotion of processed foods to young audiences. These critics have questioned both the nutritional value of the product and the motivations behind its creation. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by stating, "This is selling crap to kids who don't know better than to trust the people who are selling it to them."
Reception[]
There has been many reports of people buying the Lunchly product and getting the cheese in a moldy state instead of a fresh and, perhaps Logan Paul, drippy state. Logan himself has joked about this on an interview, and repeated the phrase “I like my cheese drippy, bruh” but with “moldy’ in place of drippy. There has been no official statement from the Lunchly company concerning this issue.